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Guiding Your Business
The Authentic Way
Leadership Development
For You and Your Team
We don't just hand you advice and wish you luck. We partner with you to build a resilient, profitable home service business.
- Tailored strategies for HVAC, Plumbing, and Electrical
- Proven frameworks to increase revenue and margin
- Leadership development for you and your management team
- No-nonsense accountability to keep you on track
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Built For The Trades
We specialize exclusively in the home service industry—no app startups, no retail, no exceptions. We know your metrics, your challenges, and your customers.
The True North Team
McKena Harless
Marketing Coach
Tom Peregrino
Operational Coach
Kim Martin
Financial Coach
Bufford Martin
Operational Coach
"We guide home service businesses toward their True North, authentically and honestly, without shortcuts."
McKena Harless
Authentic & Honest
We don't sugarcoat the truth—that's what everyone else in your life is for. We give you clear, direct feedback and strategies that actually work in the real world of home services.
Dedicated to Your Success
Your wins are our wins. We measure our success entirely by the growth, profitability, and stability of the businesses we partner with.
Active Partner
We don't just hand you a binder and walk away. We are in the trenches with you, helping implement systems and holding your team accountable.
SBC Mechanical
“Working with True North has been a great asset for us. Mckena is very attentive to detail and on top of her game. She creates and runs the metrics on our campaigns and actually stays on top of making sure we have a great ROI per campaign. I will have to say Mckena is a joy to work with, and her work is grounded within her faith. She is by far the best I have ever worked with in my 18 years of being in business.”
Trey
Owner · Shreveport, LA
Ready to Find Your True North?
Stop guessing and start scaling. Our discovery call is 30 minutes of honest conversation—no slideshow, no hard sell—about where your business is and where it needs to go.
- ✓A straight read on your numbers and next moves
- ✓Built for trades businesses doing $1M+
- ✓Limited spots available each quarter
- ✓Even if you don't move forward, you'll leave with resources, connections, and more knowledge